Metallmar: Beyond the standard catalog

The client Metallmar wanted a catalog that goes beyond a standard presentation and becomes something special, a visual storyteller that reflects their projects, offerings, and potential products.

For the design, we used a color palette that clearly represents the metal industry while remaining consistent with the company’s current visual identity. The catalog spans 42 pages and is structured to include an introduction to the company, a selection of projects, the product offerings, and their manufactured items.

Our goal was to create something classic yet dynamic and subtly creative for the metal industry, where one might usually expect a strict and minimalist aesthetic. We established a visual thread throughout the entire catalog in the form of linear lines. These emphasize details, guide the reader through the story, and encourage active engagement and participation in the visual narrative.

In addition to the design, we also managed the production process, coordinated printing with the selected printer, and ensured that the catalog was ready for final print in perfect quality.